By Ilse Blank, Founder, CQ Consulting
Networking opportunities at business events can provide access to people who may be harder to reach through formal business channels. Networkers arrive with the shared intention of connecting with others, lowering many barriers and presenting opportunities to create memorable and purposeful connections. It is said that we have around seven seconds to make an impression on someone. Using this tiny window effectively sets the tone for the rest of the interaction.
Whether you are a seasoned professional or just starting out, tapping into your communication intelligence (CQ) can significantly enhance your networking experience. Here are my top 10 tips to help you connect effectively and leave a lasting impression.
1. Be clear on your goals
Before attending an event, ask yourself what you aim to achieve and identify key people you want to meet. Be intentional about how you will spend your time, treating the event like a business meeting rather than a social gathering.
2. Memorable introductions
Some people call it an elevator pitch. I call it making an impression with a memorable message. Write a concise and authentic introduction that reflects your professional identity and practice it until it feels natural. The memorable message should be the one thing your new connection remembers about you.
3. Active listening
One of the most under-developed CQ skills is listening. Successful networking involves more listening than talking. Active listening offers a great way to build rapport. Show genuine interest by asking open-ended questions and listening carefully. Focus on the other person’s needs rather than what you want to pitch.
4. Cultural context
In multicultural environments, be aware of acceptable non-verbal cues and body language. If the culture or environment is new to you, learn about local norms and be sensitive to them.
5. Body language confidence
Our body language speaks volumes before the words are uttered. Maintain good posture with shoulders back and feet planted firmly. Hold your chin up, offer a genuine smile, and avoid crossing your arms or legs. Use open hand gestures to communicate openness and respect personal space without minimising yourself.
6. Be brief. Be brilliant. Be gone.
Prepare a few conversation starters to ease initial awkwardness. Be sure to keep it short and include a nugget of brilliance that reflects your personal difference. Avoid overly personal topics and keep your conversations short and impactful. If you notice someone’s attention waning, gracefully end the conversation and move on.
7. Dress for success
Dress as if you are meeting a potential recruiter or investor. Consider cultural expectations and always err on the side of professionalism. When attending business events, dress for the job you want, not the one you have.
8. Build connections wisely
Someone once told me “your network is your nett worth.” The true power of networking lies in who you make a connection with how you follow up. Send a personalised message within 24-48 hours, mentioning something from your conversation to jog their memory and express interest in staying connected.
9. Be real
Authenticity builds trust. Be yourself and share your genuine interests and experiences. People are drawn to sincerity and relatability, making your interactions more meaningful.
10. Enhance your CQ
Just like IQ and EQ, we all have our own unique CQ qualities and strengths. This defines how we manage our own communication style. Tailor your communication based on the person you are speaking to. Adapt your approach to be more formal or casual, direct or storytelling, depending on their style. Consider what you want the person to think, feel, and do after meeting you.
Networking is not just about expanding your contacts but also about building relationships that can last a lifetime. Strengthen your CQ and use every opportunity to make a memorable impact.